Happy 6th Birthday, Culture Cookies!

29 May

It’s that time of year again: my blog birthday! I love that WordPress sends an alert, because it’s truly a reason to celebrate. Six years is a pretty long time to keep up any sort of personal project, don’t you think? Especially when you’re not monetizing it ūüėČ


Just feels fitting to give this post a cake. Even if it’s only a picture of cake.

I started this blog as a personal outlet for things I loved to do, but wasn’t getting out of my job at the time. Back then, I was a management consultant and my days mainly consisted of spreadsheets, process flows and PowerPoint slides. I missed writing essays, and¬†decided to start a blog so I could¬†write about anything on my mind.

This blog has carried me through so much since then: a cross-country move,¬†several apartments, job swaps, relationships. I ran into one of my loyal readers the other day¬†(Hi Mary-Lynn!) and we¬†chatted¬†about how I post less frequently than I used to. That’s partly because of my second blog, which¬†often steals my attention away from this one. But it’s also because my relationship to this blog shifts over time, depending on what’s happening in my life. Like any hobby, its role fluctuates depending on what I’m doing and how I’m feeling.

Culture Cookies began as a¬†space for commentary and long-form writing. Then I shifted into¬†a brand strategy job, and spent my days thinking about consumer behavior. I’d read trend reports, conduct consumer research and think about how brands should express themselves. That meant marketing and behavior were always on my mind, so many of my posts ended up touching on consumer psychology, social commentary and brands. Even though the blog synced somewhat with what I did at work, it was still an outlet for long-form writing since most of my “official” work still ended up in PowerPoint slides.

Now here we are, May 2017, and suddenly: writing¬†is¬†my job. I get to write for work, day in, day out.¬†But¬†while I do see lots of¬†data (I’m a business writer!), and I do often write about consumer behavior, my daily work¬†doesn’t focus on spotting behavioral patterns anymore. ¬†And I do think that has had an impact on this blog. In the past six months or so, I’ve written much more personal reflection than¬†social strategy or marketing analysis. It makes sense: switching jobs last fall marked a big change in my life, a change that prompted lots of self-reflection. So naturally, the blog evolved again.

But as I told Mary-Lynn the other day, I miss the old Culture Cookies. I enjoy writing personal essays, and don’t plan to stop, but I do want to beef back up the other parts of this blog that I’ve sort of abandoned for the past ten months. Consider this my blog birthday pledge: I¬†pledge to reboot my marketing talk and behavioral commentary. It’s time to turn more of my scheming scribbles into actual posts.¬†I already have a couple of drafts in the works, and promise to share them in the next few weeks.

As always, thanks for reading. Hope to see you back here soon!


5 Responses to “Happy 6th Birthday, Culture Cookies!”

  1. Renard Moreau May 29, 2017 at 9:45 AM #

    [ Smiles ] Nicely done!

    There are not many people who can boost about having their blog around for six years.

    Hopefully, this blog of yours should see its seventh birthday!


    • Felicia Baskin May 29, 2017 at 7:05 PM #

      Thanks so much! Kind of crazy it’s been so long but I definitely plan to cross that 7 year mark ūüėČ

      Liked by 1 person

  2. Mary Lynn Wilson May 30, 2017 at 8:18 AM #

    Aren’t life’s coincidences interesting: a visiting friend takes you to your old “neighborhood” where you drop in to say hi, leading to a conversation about your blog, getting you thinking about the need to get back to it regularly, then the anniversary which solidifies your resolve. Thank you Felicia, I look forward to another year of interesting stories. F√ČLICITATIONS.

    Liked by 1 person

    • Felicia Baskin May 31, 2017 at 6:19 PM #

      Coincidences are funny indeed. Glad we got to catch up a bit! And thank YOU for being such a loyal reader! You gotta hold me accountable to this pledge ūüôā



  1. The Annual Report (vol. 5) | Culture Cookies - February 3, 2018

    […] My post count dropped again this year, and I only published 11 new posts. That’s sort of a bummer, but I’m not going to beat myself up about it. Partly because I wrote 27 posts for my other blog‚Äďand that adds up to 38 blog posts for 2017, overall. That’s actually pretty good when you consider I also write for work, and have other hobbies too!¬†Top posts: It’s OK to quit, But I don’t like that, Into the memory box and Happy 6th birthday, Culture Cookies. […]


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