When you travel, you usually expect to find difference. You expect to hear new languages, see alternative clothing styles, and learn about the ways another culture perceives the world. You’ll find these things, for sure. But you’ll also find a lot of nuances in the products people use, even for something as unassuming as a bar of soap.
Our worlds are built on little blocks of accepted behaviors and patterns. Whether you like it or not, much of your daily routine is rooted in the products you use. The shampoo you wash your hair with, the cereal you enjoy for breakfast, the cookies you eat as a snack. When you travel abroad, you realize that many of the products you perceive as “givens” are only givens to you. You may think Oreos are the reigning sandwich cookie, everywhere. But then you go to Peru and see Casino cookies and realize you might not be so right, after all. And then you go to China and try to replace your shampoo, the one you can buy at any drugstore or grocery store in the USA- and you realize that perhaps the things you perceive as “ordinary” products aren’t necessarily ordinary for everyone, everywhere. I like to think about how it’d be to live in a world that’s defined by a whole other ecosystem of brands and products. What would be my go-to soap? My favorite brand of beer? My go-to indulgent packaged snack?
The consumer packaged goods industry fascinates me. Modern innovations mean that giant corporations can mass produce, mass ship, and get a worldwide reach that’s bigger than the world has ever seen before. And yet, local preferences persist, sometimes at the brand level, and sometimes at the product level. I always check out grocery stores when I’m abroad, and I specifically look to see how many products I recognize. Given my love of cookies, it’s no wonder I tend to do this exercise in the cookie aisle before any other part of the store.
The next time you’re traveling, no matter where it is, take a look at the assortment in the local grocery store. Do you see all the products you’re used to? Or are your perceived “staples” perhaps not universally staples, after all? If you lived in this place, how would your behaviors and preferences change? What products would blend into your life?