Scratch That

When I was about 5 I tried to talk my mom into buying me scratch’n’sniff wallpaper. I most certainly failed, and in retrospect, she was about 90% correct it would have been really odd to have walls that smelled like fruits (the other 10% of me still sort of thinks it would have been quite fun. And what an awesome conversation starter!).

Now that I live on my own, I could theoretically make my walls smell like whatever I want (ew) but I live in a rented apartment where I can’t modify the walls. Luckily for me, a solution to my sensory needs has been discovered: scratch’n’sniff clothing! A Canadian denim company called Naked & Famous has invented jeans that smell like raspberry candy when scratched. The scent only lasts through about 5 washings, but that’s still more scent than any other denim on the market so hey, let’s consider Naked & Famous the best in class scented jean producers for the time being.

I’m sure 5-year-old me would have wanted dozens of pairs of these, but older-me doesn’t think these would be a good call for the workplace. Still, very fun idea, and very likely to sell for the pure novelty of it all. I do wonder how they picked raspberry though- why not peach or apple? And do you think people would be interested in cupcake-scented jeans, or would that send the wrong message in a world that’s fighting for healthier eating?